I have redefined this brief as a series of short idents/stings to promote the various styles of programming for the channel. I want a level of subtlety and quiet sophistication to them and I want them to all work well as a set. The logo I developed is very strong and geometrical so I want to play with softer movements and transparencies to counter this. I am looking at how Channel Four have done this and its a major inspiration for this project.
This is a tester to try to capture the 'feel' I want, definatly getting close, and I can see how this could run as a set with many variations.
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