Glayva Illustrator mockups

I have changed the design again so it looks better actually wrapped round a bottle, (lesson learnt: layout that looks fine flat can look a complete mess curved) and switched to working with 3D mockups in illustrator because the real mockups I were trying wern't going to look convincing enough in the time I had left I felt. Crafting things that take a long time frustrate me intensely unfortunately!

I Forgot to say, This design came from looking again at the original Glayva liqueur bottles for inspiration, I decided it would tie my new drinks back to the brand nicely if I used the shape of the original bottle in my designs. Click to see existing Glayva bottles So I made a repeat pattern of this bottle design using the black and transparent for a section of my design.

I changed this design as the 'VA' in Glayva looked like it was tacked on as an afterthought, 

Mockups with a bit of shadow effects, hopefully not looking cheezy?

The designs flat

3D from another angle

Glayva mock-up

I printed out some of my Glayva testers on transparencies to test how they would work on a bottle. This had mixed results but my idea of a section of reversed text that was read by looking through the bottle worked well but is hard to explain in text or photograph.

This is the side of the bottle with the print

This is the opposite side, viewing the text through the bottle stretches out the letters optically and mirrors the image. It looks very effective with light shining from the back. I could see this working well in a bar display fridge.

Glayva development

I have refined my designs for the Glayva bottles and come up with more ideas to resolve this brief. I decided to go with a primarily typographic design with black as the main colour, but I also still want to see the colour of the drinks in transparent sections. I also wanted a reversed section of text to be read through the bottle as this is a trick I have seen in upmarket wine and spirit bottles, a good example is on my DC blog.

Also sketchbook efforts to be scanned in

Glayva Gold custom type experiment

I had an idea for a logo-type using the Glayva 'G' as a starting point for the rest of the letters of 'Gold'. This is the result of these experiments. I don't actually think I will use this in the final bottle designs as the letters I tried to make for 'Blush' in the same style just didn't work at all and I do want the drinks to have a similar branding to each other.


I used the existing logo as the starting point for the 'G' the 'D' is just adapted from a half circle and the 'L' uses a cut section of the 'D'

More Glayva bottles

More development for my bottles, I still dont think these are there yet, but hopefully i'm getting closer.

Glayva bottles so far

So far in this brief I have made a start sketching some ideas and developing these up in illustrator. I have decided on the sort of bottle I will base this brief around. A few alcopops use this same bottle shape but I wanted to use a plain bottle with no branding on it so I was constrained a bit in choice but as I do want to make a mock up using an actual bottle I need to be realistic in using something I can get hold of.

So far these are the designs I have been playing around with, I have tried to keep it quite minimal but I dont think any of these are quite there yet so I will keep developing some other ideas. I have adapted the existing Glayva logo into these designs, changing it only slightly so it can take on the colour of each drink.

New brief, Glayva drinks

This is an adaption of the YCN 2011 Whyte&Mackay brief.

I havant got a great amount of time to complete this in but its a fairly straight forward brief so I think I should be able to resolve it into something interesting in the time left. Its a double logo and branding brief with some thought also to how it will be applied to a bottle design. I will probably just use a plain style of bottle because I'm more interested in how graphics and branding can be applied to something generic to give it an upmarket feel. - But saying that I was thinking about the possibility of using frosted glass, rather than clear.