Friday, 19 November 2010

Flatland Typography

This brief is a typographic (ISTD) brief so I do want to make sure the typeface decisions I am making are carefully considered. I have found the style I want using a traditional serif font but I wanted to test more to see if I can give the design an extra edge, again this is all in the detail, but as the font will be so big a wrong choice will stand out, and a good choice will look fantastic. I dont want to customise a font for this as there are many great faces out there that will work for this but I will kern each letter in the final design.



Font tests, from top left clockwise: Cochin, Adobe Caslon pro, Adobe Garamond Pro, Hoefler Text, Sabon, Century Schoolbook.

My preference was Cochin and a few other people I showed these tests pointed out this one as well so thats decided. I havent used this font before so I looked it up to find out a little more. Adobe have a nice info page on it click here . Its French and designed in 1912 so its perhaps a little new for Flatland but only by a few years. Its got a traditional look with a little twist that I feel is perfect for this project.

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