The missing link

It was pointed out to me (repeatedly) at the final crit that my bloging for this brief has been a little hap-hazard and you cant see a clear progression in the project. Its true that I hadn't that I photographed any of my design sheets or explained my design decisions for my motion graphics so this post should fill in some gaps.

concept to idea brainstorm i did early in the brief, this focused my thoughts and clarified the direction for the project. This led to the 'Since 1991' concept that I used throughout.

This was the start of the idea to base the graphics around simple vectored objects that have come and gone since 1991

Dead end No.1
Using a graphic equaliser graphic was an idea I played around with quite a bit in the early stages of the brief, but once I made the vectored objects and did a few mock-ups I realised it wasn't going to be as effective as I imagined it to be.

Storyboard for motion graphics to combine MoS logo with graphic equaliser to tetris and gameboy. I did use the equaliser in the ministry logo in my final but the rest was trashed.

Dead end No.2
At this point I had spent quite a bit of time vectoring console controllers and other objects around since 1991 to show this progression against ministry of sound as a constant through all this time. I wish I realised much sooner that this just wasn't going to work, it almost does, almost..

Another idea that went nowhere, trying to imagine computer graphics, and computers that were around in 1991, then branding the 'ministry, since 1991' logo onto them.

Progress at last! This was a quick story board I made with everything stripped back just to graphics related to music formats, looking at circles that flip over to become another format this was designed to loop around this was worked up in to an after effects test piece. This rough scrap actual saved the project

 My dynamic story board! This was great, I printed out my vectors then cut them up so I could move them around a board to see how best one could transform into another. Not much to show but a very effective way of getting thought out of my head and into motion graphics.