These are the ideas Mille and myself took the the first crit. We idea we had was to make some web based animations to explain that the company (Engage) is a mutual and how this can benefit customers. We worked together for to make these, I came up with the concepts and tag lines and Mille did all the illustrations.
[pics to go here]
We were actually quite pleased with the start we had made, but the feedback from the crit was unfortunately not very positive. I felt I didn't present our ideas well and the main criticisms were that we hadn't clearly defined the customer that we were aiming these at, and the animations didnt explain 'mutuality' at all. This is disappointing in a way as we now have to take a step back to re-look at how to tackle this brief. Also the colours were quite heavily criticised, we just used the colours straight from the engage logo but this is something we clearly need to think more about.
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