Monday, 29 March 2010

Engage Mutual, final YCM submission boards

The final boards I designed with Mille's illustrations. The tag-line I finally came up with fits quite well I think, its just a shame I didnt have this sooner. The 'You and Us' tagline we worked really didn't explain anything so I changed to using 'Together on lifes journey' Not perfect, but at least it hints at mutuality and also ties in with the life assurance and children's bonds the company sells. Its a positive message and I think it does fit well with Engage's brand values and the way they wish to promote the company.




board 1




boards 2+3

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