Go TV brief

I have been working on this on and off for a couple of weeks now so some blogging is overdue. The brief is to create a name and an identity for a TV station and then create motion idents for this identity. As the Brief is an ISTD one it is primarily typographicaly focused.

The audience for the station is already defined in the brief as 16-45 year olds of sophisticated tastes who love to be entertained, and the station runs a variety of programs from drama to reality, soaps and films.

I decided on 'GoTv' as a station name and have spent perhaps too long now trying to make a logo for it, but I think its getting close now. This is a spread of some of the ideas I have been playing with for the logotype, I want something fresh that will stand out from other stations and is instantly recognisable.