Rationale

Brief Title:
Gangster Season

Subject and Rational:

A set of ident trailers for a season of films in the 'Gangster' genre for a movie channel (Film 4, TCM etc.). Each ident will promote a separate film on the season. These will be designed to be shown on the week the film will be shown so they might say 'this Thursday, Goodfellas' for example. These will be 10 seconds long.

Design Direction:

I will base my idents around a sound clip quotes from each film. I plan to explore the use of kinetic type but might also incorporate graphics appropriate to the subject. I want to use fonts to represent each speaking voice in the quotes. The movements of the text on screen will also be designed to represent the voices. The station logo is the other main element I want to incorporate into my idents. I will see how these can be animated to complement my subject (to make them feel' gangster'). My designs will be the movements I create for the text in After Effects, I want to further explore he use of 3D, cameras and lighting in this program.