After effects: work in progress

This is a bit late but here is the results of some experiments in After Effects. For these clips I have five seconds to comunicate my word (fold). The actual word must be used, with no sounds and limited colours. I'm having more fun than I thought I would learning the program, its not exactly easy but I like the logical way it works. The potential of what is possible to create in this program is actually far greater than I thought at first.

So then, here are some testers I have put up on youtube.com


















None of these I consider finished, a couple I will work on to improve, but others I will look again at the concept and re think. Its interesting that getting the timing right can take just as long as getting the movements right on some of these. I did attempt to plan a timeline but I found that timings I thought would work were far from the reality of the pace I needed. I have found it far better to just experiment live in the program to get timings of movements looking good.

Fold storyboards

These are the rough workings out I used to help plan my 'fold' animations. They actually arnt that detailed because I mainly used these to clarify things in my own head. As soon as I knew how the animation would work I was eager to go into after effects to make them. With only 5 seconds to use I wanted one fluid movement to illustrate fold rather than try to squeeze too much in. I think this approach paid off and even if looking back at this rough work doesn't show much, they were an important part of the process and functioned for my needs.

Folding 'F' Storyboards

Fold, Cold, Tap

Three words from the randomizer I had to communicate quickly to kick off the new module. I cant quite remember but I think we had an hour over lunch to do these, not much longer i'm sure. They arnt spectacular but defiantly blog-worthy.

'Fold' using sugar paper and pritt stick, possibly veering away from 'fold' towards 'crumple' but I quite like this one.

'Tap', I did this one first and had the concept clear in my head but then spent too long searching for suitable images. I'm still not sure if its worked, some people see the word 'Tap' in this and some dont, maybe thats ok but it does somehow look a bit pretentious. Yes he is a real tap dancer by the way, google images told me so.

I think I had brain freeze here with this one, yes its cold, but its also a bit crap.

Finished work

It's about time I put some finished work on this blog, so first up is my print booklet. This is a 16 page pdf that is best downloaded and viewed in acrobat viewer so you can view page spreads and not just individual pages. Since I submitted this I have noticed the glaring typos and spelling errors, oops.

Paul Mitchell 16page Book Print Quality

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Next is my 'What is good project PDF' this is a summery of the developmental work for this brief, this was submitted together with finished design boards.

Paul Mitchell What Is Good Project

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Final Rocket Fuel drink product mock-up photos,