Module evaluation

On the whole I feel I achieved a great deal this module. Looking back at the rationale I wrote at the start of module I feel the work I did matched this quite closely. All my briefs have an element of using typography in a considered way and I did a mix of live and competition briefs. My Alpha road brief was the most successful I feel, looking back I think I did quite a large amount of development to resolve this and I am pleased that the band love the final designs. My flatland brief has both pleased me and disappointed me in equal measure. I really like my poster resolution to this but I never found a convincing way to push the brief any further so it is limited in range and scope unfortunately. My GoTv brief also ended up smaller than I would have liked it to be. I was pleased with the overall concept and logo I developed but I never found the time to make as much motion graphics to realise the potential of the brief. This was for various reasons, other briefs demanding my time and limited availability of resources played a part in this, but better project management would have resulted in a more complete brief in this case. Despite this I think the logotype I developed is convincing solution. My Glayva brief was started too late if I am honest. This was the last brief I tackled and would have benefited from another week spent on it. The bottle designs have potential but are not completely realised yet I feel. For the shorter briefs I was focused on meeting a client brief in a tight deadline. The student flyer design was done extremely quickly and was received enthusiastically by the client. The college E-card was extreme challenging to produce because of the constraints of the file various formats (flash,Gif,quicktime etc). I was pleased my resolution was realistic, appropriate, delivered over a range of formats, and completed on time, but disappointed I missed out on winning the commission for this in the end. Overall I feel this body of work is the best I have produced for the course to date, but I can see many areas for improvement, I need to produce quality work faster to achieve more because I cant put any more actual time into what I do, I think everything I did this module took twice as long as what I estimated it would, and even looking back at the work I feel twice as long as it should! This is something I need to address if I want to achieve better work going into the next module, the solution is probably to do more briefs that have definite time constraints, this will stop me 'bending' my self imposed deadlines and spending too much time on everything.